Want to give something back to the community? We’re looking for someone with communication and media skills or who wants to enhance their communication and media skills. As the Regional Communications Lead you will lead the media and communications work within the Scout Region, and work to present a positive public image of Scouting. 

Join us today and help shape tomorrow! 

Purpose of the Role

The Regional Communications Lead is a key role which has responsibility for ensuring that Scouting in the Region is appropriately promoted using various media channels, and that communication tools are used effectively to make and keep contact with both internal and external audiences.  

The role also requires the right individual to;  

  • Develop Scouting in the Region.  
  • Promote and maintain the policies of The Scout Association
  • Positively manage and support adults, defining roles and responsibilities.  

Responsible to:  Regional Support Lead

Main contacts

  • Regional Lead Volunteer 
  • Volunteer Development Lead  
  • Scouts Scotland Lead of Communications 
  • Scouting Support Team (SSL/SSO) and Regional Programme Team  
  • Regional Trustee Board 
  • Regional Youth Lead and District Youth Leads
  • District Lead Volunteers 
  • Group Lead Volunteers
  • Other local communications volunteers. 
Main Responsibilities
  • The development and implementation of a Communications strategy for the Region 
  • Promote the movement and the Region in particular in a positive light 
  • Ensure effective, regular communication to both internal and external audiences 
  • Ensure the Scouting “image” and “message” is of consistently high standard and quality 
  • Contribute to the development, implementation, support and monitoring of the Regional Strategic plan.  
Core Tasks

Work in partnership with the Regional Team to;  

  • Produce and implement a Regional Communications Strategy 
  • Review progress, standards and effectiveness of Communications strategy on an annual  basis 

Work in partnership with the Regional team: 

  • To produce a Regional Development plan and contribute to production of District Development Plans  
  • To contribute to the annual review process.  

Work in partnership with the Regional Trustee Board-  

  • Keep the Regional Trustee Board advised of financial and other resource requirements 

Work in partnership with District Teams-  

  • To encourage Districts and Groups to promote scouting locally.  
  • Hold regular meetings to discuss current issues, share good practice with the District and Groups.  
  • Arrange visits to Districts and Groups to collect “good news stories” and promote to local media.  
  • Gather news, event plans, AGM and similar meeting planning and promote to wider audience.  
  • Develop and maintain a list of local media contacts.  
  •  Monitor local media coverage and feedback to Scottish and UK Headquarters PR teams. 
  • To devise, develop and support local “awareness” schemes or campaigns to promote Scouting 
  • To ensure effective communications exist between Scottish and UK Headquarters and Section Leaders. 
  • Takes on board equality issues at all times in relation to the role.  
  • Develop and maintain good working relationships and seek contacts both internal and external to Scouting within the Region.  
  • Show personal commitment to The Scout Association’s aims and training.  
Personal Specification

You should be able to demonstrate:

  • The ability to communicate (verbal and non- verbal) to a wide variety of audiences including the public, media, large groups and on an individual basis 
  • Creativity in regard to message management and medium 
  • IT skills/Social Media Skills  
  • Ability to motivate and enthuse others 
  • Ability to deliver as promised 
  • High level of interpersonal skills 
  • Initiative 

You can register your interest at:

https://volunteeringopportunities.scouts.org.uk/#/Vacancydetail/27ea6bc7-0108-4808-92b2-cd98e9ab5d1c