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• The development and implementation of a Communications strategy for the Region 

• Promote the movement and the Region in particular in a positive light 

• Ensure effective, regular communication to both internal and external audiences 

• Ensure the Scouting “image” and “message” is of consistently high standard and quality 

• Contribute to the development, implementation, support and monitoring of the Regional Strategic plan.  

Work in partnership with the Regional Team to;  

• Produce and implement a Regional Communications Strategy 

• Review progress, standards and effectiveness of Communications strategy on an annual  basis 

Work in partnership with the Regional team: 

• To produce a Regional Development plan and contribute to production of District Development Plans  

• To contribute to the annual review process.  

Work in partnership with the Regional Trustee Board-  

• Keep the Regional Trustee Board advised of financial and other resource requirements 

Work in partnership with District Teams-  

• To encourage Districts and Groups to promote scouting locally.  

• Hold regular meetings to discuss current issues, share good practice with the District and Groups.  

• Arrange visits to Districts and Groups to collect “good news stories” and promote to local media.  

• Gather news, event plans, AGM and similar meeting planning and promote to wider audience.  

• Develop and maintain a list of local media contacts.  

•  Monitor local media coverage and feedback to Scottish and UK Headquarters PR teams. 

• To devise, develop and support local “awareness” schemes or campaigns to promote Scouting 

• To ensure effective communications exist between Scottish and UK Headquarters and Section Leaders. 

• Takes on board equality issues at all times in relation to the role.  

• Develop and maintain good working relationships and seek contacts both internal and external to Scouting within the Region.  

• Show personal commitment to The Scout Association’s aims and training.  

You should be able to demonstrate:

• The ability to communicate (verbal and non- verbal) to a wide variety of audiences including the public, media, large groups and on an individual basis 

• Creativity in regard to message management and medium 

• IT skills/Social Media Skills  

• Ability to motivate and enthuse others 

• Ability to deliver as promised 

• High level of interpersonal skills 

• Initiative